Part 2: Make 'Em Say Uunngh!!!!

In this next part, we will discuss one of the biggest names in rap history, in my opinion. Before I begin, I would like to point out that not every artist that I feel has contributed to rap's decimation has done something wrong to destroy it. Some were just springboards for the others who did. Master P is one of them. What I mean by this is someone may have stolen their formula and misused it, not that these artist brought untalented acts with them ( though some did). But one thing that's for certain is that Master P resurrected rap after the deaths of its two most beloved stars( See Part 1). His outstanding run in the industry not only spawned the careers of his label mates and similar copycats, but he also established an empire that stretched in film/t.v., real estate, clothing,etc.. He single-handedly transformed from a drug dealer-turned-rapper into a rapper-turned-mega-mogul/ great father. So how does a man who has done so much for a genre become liable for its descent. Here how:

After the death of 2PAC and Biggie, the rap world was in shambles and was taking a turn towards more of a pop feel. More and more artists began rapping about settling drama and uniting, which there is absolutely nothing wrong with, but when EVERYONE is preaching the same message it gets a bit mundane. Therefore, the people wanted something new. Something fresh. anything that could return them back to the way things were when rap told it like it was. Enter Master P. With his storming bass lines and and array of talented rhymers( he wasn't half bad himself), he reminded fans of the genre of what they had been missing . Drugs, money, bitches, blunts, and another view of what the ghetto was like. This time, it was New Orleans instead of California or New York. And it showed that there were still people who had something to say.
But during P's meteoric rise, something strange started to happen. People became, sort of, dependent on P. He was expected to keep up with the pace he made famous, dropping 22 albums in a twelve-month span. Due to certain and uncertain circumstances, the No Limit camp was slowly chipping away as they made roster moves like an NBA team and disbanded with Beats By Da Pound. No Limit( or Beats By The Pound) was never the same after that. Couple that with the fact that the Mannie Fresh-produced Cash Money Records was up-and-coming( and also from New Orleans), and you have a recipe for dropping the ball. And P did. that's his crime. He allowed his rap empire to be destroyed from within, though his son carried on in his name. He went on to do big things in other aspects and still has his hands in the game and will always be a legend. But his drop of the ball ushered in a new brand of rap, led by the same Cash Money Records. Though they held the crown for some time, they also were victims of dropped-ball syndrome and, therefore, culprits in the decimation of rap.
Tune in next time as I discuss further the involvement of Cash Money Records in this fray( maybe more than once). Again, everything I've written has been strictly my opinion and should be treated as such. I harbor no feelings towards any of these artists and many happen to be my favorites( I'll let it be known who's Not). I liked to thank you, The Reader, for taking your time to check this out and sincerely hope you return. And, as always, tell a friend. Sharing is caring.